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Chapter
Presents a data-driven model for quantifying the impact of community on key business metrics, including customer lifetime value (CLV), acquisition costs, and product innovation cycles.
Introduction: Beyond Vanity Metrics – The Critical Need for a New Community ROI Model
The Science of Belonging: Key Research on Social Capital, Trust, and Commercial Outcomes
A New Lexicon for Value: Defining the Four Pillars of Community Contribution (Commercial, Product, Social, and Member)
Introducing the Connection Value Framework (CVF): A Research-Backed Model for Holistic Measurement
Phase 1: Quantifying Behavioral Value – Metrics for Engagement, Contribution, and Support
Phase 2: Measuring Perceptual Value – Surveys and Methodologies for Gauging Belonging, Trust, and Sentiment
Phase 3: Connecting to Business Outcomes – Linking Community Health to Retention, LTV, and Acquisition
The Community ROI Scorecard: A Practical Tool for Tracking and Reporting Value to Stakeholders
The Framework in Action: Case Studies from B2B SaaS, D2C, and Enterprise Communities
Implementing Your Measurement Strategy: A Step-by-Step Playbook for 2025
Conclusion: The Future of Measurement – Predictive Analytics and the Next Frontier of Community Value